There are Personal Coaches who simply adopt the going rate for the area where they provide services, and it often works out for them. The rest of us put a considerable amount of effort into calculating our rates. Science backs the minimum margins we must implement to sustain our business, but there’s an artsy side when considering factors such as marketing and growing our business. The savvy client will only justify a higher rate with experience, education, and expertise. Cost of Living A coach’s margins for running their business are often configured around the pay they need to meet their …